A Visual abstract of Marketing 4.0: Moving from Traditional to Digital

I have recently read Marketing 4.0 by Philip Kotler, Hermawan Kartajaya & Iwan Setiawan. This book was recommended by my professor as part of our curriculum & I’m glad he did. It is a must-read book for marketing folks & management students.

In this book, the author talks about the new shift that radically changed marketing into more inclusive, horizontal, and social. It also analyses the change in the customer path and the human-centric approach of brands to deliver WOW moments. The author has articulated the content in such a way that readers can easily relate the concepts with real-life examples.

The shifting trends and the key takeaways are visually represented below:

I would recommend you to read this book to unlock the questions and to learn more about the digital shift w.r.t the changing customer behavior,

https://www.amazon.in/Marketing-4-0-Moving-Traditional-Digital/dp/1119341205

Happy learning!